Fractional marketing expertise at a fraction of the cost.
From creating unique strategies to crafting compelling stories, the Remote Marketing Director delivers the work needed to achieve the results you seek — from anywhere to anywhere in the world.
My name is Kit Lawrence. I'm an award-recognised marketing strategist with two decades of experience in creative services.
As Director of Serious, I specialise in brand strategy and story-led marketing that helps organisations define their purpose, articulate their unique value, and achieve measurable impact.
With a portfolio spanning copywriting, brand development, art direction, corporate communications, and cross-sector marketing, I deliver fully focused marketing that drives results remotely, without the overheads or agency fees.
But I've also discovered something most businesses struggle with: the gap between needing strategic marketing leadership and being able to justify a full-time senior marketing role.
For small to medium-sized businesses, I'm the marketing resource you actually need—when you need it.
